Thorntons

Feb 2nd 2012

A new concept for Thorntons, the UK’s most famous high street chocolate shop.

Opening in late Autumn 2011, the new concept store features a range of new ideas:

  • A reworked central self-selection chocolate servery, bringing choice and range to the customer.
  • Options throughout the store to bring new gift ideas into every day of the year.
  • A new play on ‘pick’n’mix’ a tube sweet wall for for tweenagers using the more sophisticated ‘Moments’ range.
  • A new ’round the store’ point of sale scheme that can be updated depending on time of year which allows the look of the store to be changed overnight.
  • More focus on differentiating the wide range of sub brands as well as showcasing different products in different ways
  • A fresher gold store front to create a modern look with ties to Thornton’s nostalgia.

This firsts concept store has proved very successful:

This store has exceeded my expectations as a gifting store.

Jonathan Hart – Chief Executive – Thorntons

Shortlisted in the ‘Best Small Store’ category of the Retail Week Retail Interiors Awards 2012

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Our office in York

for retail design & marketing,
leisure design & architecture:

inspire:
49 The Tannery
Lawrence Street
York YO10 3WH

01904 611091

Our office in Suffolk

for web design, marketing strategy,
marketing support & graphic design:

inspire:
5 Chapel Street
Bildeston
Suffolk IP7 7EP

01449 741300

Our Work

Our office in York

for retail design & marketing,
leisure design & architecture:

inspire:
49 The Tannery
Lawrence Street
York YO10 3WH

01904 611091

Our office in Suffolk

for web design, marketing strategy,
marketing support & graphic design:

inspire:
5 Chapel Street
Bildeston
Suffolk IP7 7EP

01449 741300