We spent 18 months working hand in glove with Littlewoods Shop Direct Group to improve and implement a common working methodology between the Liverpool and Manchester offices before the move to the new group head office in Speke, Liverpool.

We worked across all home shopping brands and support brands to develop a modern, holistic design solution for the business.
Key projects included: Briefing the Business, Streamlining the Process, Brand Architecture, (product development areas combined with running order for the main books), Customer Profiling, Defining Quality Standards, Extra Catalogue Activity (ECA) critique and design templates, Brand DNA for all Home Shopping brands, Brand Alignment, Fashion and Design Trends, Photography Quality Standards and Art Direction, as well as numerous and varied large and small projects along the way.