Boots briefed us to take a strategic long term view of the planning of their larger stores to create the ultimate health and beauty mass high street retailer. We began by visiting large Boots stores and auditing their current store models before creating a new layout for the stores of the future with the emphasis on added retail.

We created a better planned store including an orientation zone with product discovery areas, simpler customer walkways and a more departmental approach with better, more appropriate adjacencies encouraging cross merchandising, browse shopping with the ultimate aim of increasing basket spend.

We illustrated this new strategy with plans and diagrams, detailing product adjacencies including product development areas, as well as three dimensional walkthrough visuals, based on real stores to show how target customers would shop the new store. Underpinning this planning strategy we created a system of customer maps using Boots marketing data to show how customers would traverse the store.