A new concept for a high street home and lifestyle store.

The overriding concept was for a legitimate retail brand experience; inviting, tactile, and storytelling. Each zone would be inspired by a backdrop image from which furniture could work. Informative, aspirational and inspirational, a physical showroom for stock to back up an online store excelling in delivery and customer service. We designed every aspect of the concept from planning the interiors, furniture and fixtures to the brand identity, sub brands, instore graphics, literature and graphic styling.

The Home Food hall features a bar and refectory area named The Kitchen to serve the local community through the day and evening. The produce available would be seasonal, locally sourced and organic with transparent provenance.