As part of our work in 2004 and 2005 with Littlewoods Shop Direct Group, we developed a new style, new thinking, a new proposition, quality standards, benchmarking using key performance indicators along with a new design to breathe new life into the Littlewoods brand to make it able to compete in the modern home shopping market.

The first step in this modernisation process was a revamped and reworked Littlewoods Home Shopping Catalogue.