As part of our work in 2004 and 2005 with Littlewoods Shop Direct Group, we developed a new style, new thinking, a new proposition, quality standards, benchmarking using key performance indicators along with a new design to breathe new life into the Littlewoods brand to make it able to compete in the modern home shopping market.
The first step in this modernisation process was a revamped and reworked Littlewoods Home Shopping Catalogue.
We spent 14 months working hand in glove with the Littlewoods Shop Direct Group design department to improve and implement a common working methodology between the Liverpool and Manchester offices before the move to the new group head office in Speke, Liverpool.
We worked across all home shopping brands and support brands to develop a modern, holistic design solution for the business.
Key projects included: Briefing the Business, Streamlining the Process, Brand Architecture, (product development areas combined with running order for the main books), Customer Profiling, Defining Quality Standards, Extra Catalogue Activity (ECA) critique and design templates, Brand DNA for all Home Shopping brands, Brand Alignment, Fashion and Design Trends, Photography Quality Standards and Art Direction, as well as numerous and varied large and small projects along the way.
More images:
