In 2003 the total health and beauty cosmetics market was worth
over £6 billion with an estimated year on year online growth of
31% in 2004/2005.

To capitalise on this growing market and to add value to their current stable of brands we developed a specific e-commerce Wellbeing proposition for Littlewoods Shop Direct Group.

Working closely with the buying department we illustrated the proposition, looking at naming and trademarking, website strategy and concept design which worked in conjunction with the buying departments financial proposition.