The retail strategy, design and project management of a new prototype store for Greggs.

Key to the project was to listen to customers and increase and enhance the shop floor space giving them more room to browse. This also gave us the opportunity to extend the bakery offer giving city centre customers a greater range of the Greggs fantastic bakery and bread products.

The design of this prototype store uses a warm, rich colour palette and large-scale photographic images taken in one of the Greggs Bakeries to reinforce the Greggs bakery credentials. A roll in fascia sign connects to the wood effect ceiling stripe that leads customers to the back of the store. Seating is arranged at the front of the store and outside and a redesigned counter and new display stands all serve to put the product to the fore. The products are clearly grouped in a logical order for customer selection and the queue location has been designed into the store. The new counter enables us to get more product within the same area creating an abundant bakery wall to select from, developing sales at the till.

Photography by: Ralph Hodgson

A brief to develop a new concept for a high street home and lifestyle store. We designed a complete presentation to enable an accurate cost and visualise the concept to raise finance.

The overriding concept was for a legitimate experience, inviting, tactile, and storytelling. Informative, aspirational and inspirational, a physical showroom for stock to back up the online store excelling in delivery and customer service.

The Home Food hall features a bar and refectory area named The Kitchen to serve the local community through the day.

Produce available is seasonal, locally sourced and organic with transparent provenance.

Boots briefed us to take a strategic long term view of the planning of their larger stores to create the ultimate health and beauty mass high street retailer.

We began by visiting large Boots stores and auditing their current store models before creating a new layout for the stores of the future with the emphasis on added retail.

Generally we found that although a major retailer with a long high street heritage, Boots was not really thinking like a modern retailer. We created a better planned store including an orientation zone with product discovery areas, simpler customer walkways and a more departmental approach with better, more appropriate adjacencies encouraging cross merchandising, browse shopping with the ultimate aim of increasing basket spend.

We illustrated this new planning strategy with plans and diagrams, detailing product adjacencies including product development areas, as well as three dimensional walkthrough visuals, based on real stores, to show how target customers would shop the new store. Underpinning this planning strategy we created a system of customer maps using Boots marketing data to show how customers would traverse the store and produced a defining statement for the store of the future.

A concept for Pizza Hut to be a beacon on the High Street.

The vibrant colours, flame walls and elegant service counter compliment the existing communication graphics to create a fresh and stimulating retail environment.

A strategic ‘brand architecture’ project to underline the retail aspect of Mothercare through redefined lifestages. To illustrate these lifestages we produced a series of concept drawings and computer models to show what the new brand architecture would look like in a true retail situation.

The brand architecture included product evaluation to illustrate potential growth areas for Mothercare.

A management buyout was the catalyst to change this tired high street retailer to a fresh revitalised bakery and takeaway offer.

Three formats: a combined takeaway and coffee bar, a Cooks low spend restaurant refurbishment and a ‘grab and go’ takeaway offer.

Two parallel projects for Marks & Spencer.

Firstly fitting rooms to complement the new concept store design and secondly a brief to create a unique environment where customers would feel comfortable & enthused throughout the Marks & Spencer estate.

The design is adaptable to suit different departments, womenswear, lingerie, menswear and men’s tailoring.

A new concept design for a new retail concept. Over 2,000 software titles across all genres are available to buy and are downloaded for you while you wait, all in a compact 600 square foot store.

We designed a new brand identity, graphic language and all aspects of the retail environment to apply to two existing stores and roll out into 300 new shopping centre style stores.