Boots

Mar 11th 2009

boots

Boots briefed us to take a strategic long term view of the planning of their larger stores to create the ultimate health and beauty mass high street retailer.

We began by visiting large Boots stores and auditing their current store models before creating a new layout for the stores of the future with the emphasis on added retail.

Generally we found that although a major retailer with a long high street heritage, Boots was not really thinking like a modern retailer. We created a better planned store including an orientation zone with product discovery areas, simpler customer walkways and a more departmental approach with better, more appropriate adjacencies encouraging cross merchandising, browse shopping with the ultimate aim of increasing basket spend.

We illustrated this new planning strategy with plans and diagrams, detailing product adjacencies including product development areas, as well as three dimensional walkthrough visuals, based on real stores, to show how target customers would shop the new store. Underpinning this planning strategy we created a system of customer maps using Boots marketing data to show how customers would traverse the store and produced a defining statement for the store of the future.

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Our office in York

for retail design & marketing,
leisure design & architecture:

inspire:
49 The Tannery
Lawrence Street
York YO10 3WH

01904 611091

Our office in Suffolk

for web design, marketing strategy,
marketing support & graphic design:

inspire:
5 Chapel Street
Bildeston
Suffolk IP7 7EP

01449 741300

Our Work

Our office in York

for retail design & marketing,
leisure design & architecture:

inspire:
49 The Tannery
Lawrence Street
York YO10 3WH

01904 611091

Our office in Suffolk

for web design, marketing strategy,
marketing support & graphic design:

inspire:
5 Chapel Street
Bildeston
Suffolk IP7 7EP

01449 741300